Skip to content
AI generated image of a person in a virtual network

WHAT IS GEO 

(GENERATIVE ENGINE OPTIMISATION)?

And why does it matter for your brand?

For years SEO was a big focus for brands aiming to drive traffic to their content, but AI means there’s a new game in town. GEO (Generative Engine Optimisation) should factor in every brand’s strategy. It ensures your content is easy to find by large language models (LLMs). Building your GEO, means that AI can see, understand, cite, and recommend your work.

Check out our latest fact sheet and make your work accessible to the audiences who matter.