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Our team

As you’d expect from a consultancy working in fast-moving environments, we structure our business in line with a ‘start-up’ culture – bringing the right expertise to each project whilst keeping our overheads low.

For each project we undertake, we select the right mix of associates and team members, along with any additional specialists, to ensure that we deliver best value to each assignment, led on every account by our highly experienced senior leadership team.

Senior team

Emma Thwaites
Founder and Executive Chair
Charlotte McLeod
Chief Executive
Alex Vryzakis
Senior Account Manager
Sian Freestone-Walker
Associate Director
Stuart Baird

Associate Director and Co-founder, BakerBaird

Richard Baker

Associate Director and Co-founder, BakerBaird

Kat McCamley
Senior Communications Consultant
Anita D Coe
Executive Assistant

Staff and associates

Nicole Greenslade
Senior Communications Consultant
Lou Lynch
Senior Multimedia Associate
Gail Downey
Multimedia Producer and Media Trainer
Jo Robotham
Senior Communications Consultant
Gaby Taylor
Communications Associate
Cerys Beynon
Account Executive
MillaMay Garrow
Junior Account Executive

Advisory Board

Our Advisory Board is made up of a network of senior figures from the world of technology, science, the arts and communications that we’re delighted to call our ‘critical friends’. They bring a wealth of knowledge and independent thought to our client projects as well as our own business.

Alex Butler
Rob Bryan