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Stuart Baird

Associate Director and co-founder, BakerBaird

Stuart is an award-winning communicator who has worked within the industry for 24 years, including in the Strategic Communications Unit at No 10 Downing Street, and specialises in digital and social media and engagement. Based in the Midlands, Stuart has delivered strategies and campaigns from Think! to Change4Life and Apprenticeships nationally, and run national and international media events for the Royal Family and government ministers, including the Prime Minister. He has also worked within the NHS as Head of Communications, Marketing and Engagement, delivering internal, external, digital, fundraising and stakeholder strategies.

Since working in agency, he has delivered 11 award-winning campaigns ranging from media relations, community engagement, social media, integrated campaigning and public sector campaigning. He has 20 years experience as a media trainer and is currently retained by the Foreign Development and Commonwealth Office as a crisis media trainer.

In February 2025, Allegory and BakerBaird took the first steps in their ambition to develop a regional network of agencies working in partnership. They will work together to deliver strategic communications campaigns across the UK, nationally and regionally-