The University of Kent
Targeted communications strategy and supporting assets for university success in their Knowledge Transfer Partnership Programme
Strategy and integrated campaigns
A successful communications campaign starts with a strong strategy. At Allegory, we create integrated campaigns that combine storytelling, data-driven insights, and innovative tactics to achieve meaningful results for your organisation.
A well-defined strategy is the foundation of every successful campaign. It ensures your message is clear, your audience is targeted, and your efforts are aligned with your goals. At Allegory, we specialise in developing strategies that bring together PR, digital, and content efforts to amplify your impact.
What we offer
We craft tailored campaigns that deliver measurable outcomes and elevate your brand. Our services include:
Campaign planning and execution: From concept to completion, we design and execute campaigns that align with your vision and objectives.
Learn how our campaign strategies elevated the UK Agri-Tech Centre’s profile within the industry.
Stakeholder engagement: Build meaningful relationships with the people who matter most to your organisation’s success.
Multichannel marketing: Integrate PR, social media, and digital tactics to maximise reach and engagement.
Data-driven insights: Use analytics and research to refine your strategy and achieve better results.
Campaigns work best when they reach audiences at multiple touchpoints. We aim to deliver a media & external communications campaign plus a campaign toolkit with content for each channel e.g. leaflets, social media materials, a bank of case studies, videos and images.
We always include an evaluation plan to help clients assess the success of their campaign.
Why Allegory?
At Allegory, our approach to strategy and campaigns combines creativity with a deep understanding of your sector:
Affordable Expertise: Flexible packages tailored to meet your budget.
Sector Specialisation: Extensive experience in science, technology, higher education, and research.
Collaborative Approach: We work closely with you to create campaigns that reflect your organisation’s values and goals.
Trusted by Industry Leaders: Our clients include universities, research institutes, and businesses across the UK. They trust Allegory to deliver integrated campaigns that build credibility, drive engagement, and achieve measurable results
Ready to create a strategy that makes an impact? Allegory is here to help you craft and execute campaigns that deliver meaningful results.
Contact us today: Let’s discuss how we can help you achieve your campaign goals.
Case studies
ODI Summit 2020
Recreating the Open Data Institute’s annual Summit event in a virtual environment and cementing the ODI’s position as the leading data authority
Icebreaker One
Positioning Icebreaker One as the leading voice of data-enabled net-zero solutions.