The National Archives
An advocacy campaign that enabled the rollout and buy-in for a sector-wide digital transformation strategy
Case study: NHS Shared Business Services
A research and engagement project to allow NHS SBS to engage with key influencers in health and tech policy
NHS Shared Business Services was set up by the Department of Health to provide back office support to NHS organisations.
We were engaged to research and identify a list of key influencers in the health and technology sector who could help reposition NHS Shared Business Service as the go to provider for non clinical services nationally across NHS trusts.
Our response
Using our unique methodology, we conducted desk research into online profiles, including social media, research citations, media voice and blogs, as well as interviews with key staff members to find key individuals and areas of interest that aligned with NHS SBS’s strategic goals.
This research translated into a complex list of individuals ranked by; potential influence on NHS SBS work and strategic aims, as well as suggestions on how to reach them. An activation plan was then created with clear methods and tactics on how and why NHS SBS needed to reach out to the influencers.
The outcome
A list of 40 key influencers, from NHS organisations, government and academics and a recommendation of 1-2-1 briefings, dinners and meetings for board members and senior members of staff.
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