purpose Archives

Brand purpose: your organisation’s superpower

When our CEO, Emma Thwaites, made the decision to rename our firm, it gave us the perfect excuse to take a step back and have a good think about the positive impact that brand and purpose can have on businesses.

In a world of social good, is it possible to be ‘good’ in business?

For many, profit is no longer king but is there enough capital in the economy to do all this good and put back into society?

authenticity community credibility ethics ideas purpose social enterprise

Building your brand and reputation

Creating the right impression with customers and partners has never been more important. In this tutorial, Emma Thwaites shares five simple steps that will help you to future proof your brand.

communications strategy credibility purpose reputation trust unravelling complexity

Notes from Silicon Valley

Emma Thwaites is currently studying at the Singularity University in Silicon Valley, California where her first two days have produced lots of ‘wow moments’, and some donuts!

abundance motivation personal development purpose