Starting a new job is never easy. Knowing you’ll be the most junior staff member is even more daunting. Cap that off with a suffocating dose of imposter syndrome and you’ve got the trifecta of modern-day anxiety.
Continue readingCommunicating a vision of the future with data
Data can’t be seen or heard but that doesn’t mean you can’t use it to paint a vibrant vision of the future with some focused communications.
Continue readingThe trust gap: what happens when we defy the algorithms?
It seems anyone and anything have been playing fast and loose with the facts and our data, leaving us wondering who and what to believe.
Continue readingCreativity in STEM marketing: tapping into your audience’s feelings
Using literal representations of what your company stands for risks broadening the gulf between you and your audience by neglecting to appeal to their emotions.
Continue readingSocial media across millennia
Our ice-age ancestors had to wait a long time for their message to be heard (or seen) by millions. Today, it takes milliseconds to potentially reach the same number of people.
Continue readingThoughts on a walk
This week many people have wanted to heap praise on me for work I didn’t actually do! Our team has delivered some spectacular results so it’s important that praise is given where it’s due.
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