Blog Archives

PR in the digital age: human emotion is more important than ever

Liane Farrer attended the PRCA 2018 conference, which focused on change in communications. Here she shares her insights and asks, in a world of technological change, how does the modern PR keep it real?

Why you must always proofread EVERYTHING

Poor proofreading can impact your credibility

Careless copy can impact your organisation’s credibility. Even the very best of us make mistakes, which is why you need a foolproof procedure in place. Here are our five golden rules for proofreading.

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Implementing AI: convincing your users that artificial intelligence can be trusted

AI has the potential to increase efficiency while reducing costs. Here we share four pieces of advice for companies that are innovating with AI, but are facing issues of trust along the way.

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Lessons in bravery: your idea won't change the world if you don't share it

A lego soldier stands upright and braced despite a shoe which looks likely to step on him.

At the heart of inaction, you nearly always find fear and I learned a lot about mine recently when I set up Get You Heard, a not-for-profit delivering communications training for 16 to 24 year olds.

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We are the cavalry – a journey through AI, robotics and exponential change

Emma Thwaites spent a week at Singularity University (SU), in California*. Here she reflects on the technological changes and innovations that are shaping the future.

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Notes from Silicon Valley

Emma Thwaites is currently studying at the Singularity University in Silicon Valley, California where her first two days have produced lots of ‘wow moments’, and some donuts!

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The intern: a snapshot of my diary during my first month at Thwaites

Emotions run high when starting a new job. Our fantastic intern Izzy reflects on her first month with us, and shares her top tips for university leavers thrown in at the deep end.

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Yes Minister – Five things I Learned from Tessa Jowell

In this prevailing atmosphere of uncertainty, Tessa Jowell had a knack of making you feel positive, and a lot better than you did before you walked into her office. What was her formula?

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Six practical lessons for new entrepreneurs (hint: you'll never be ready)

Working on a flexible model, we provide clients with the assurance that their brands are in safe hands. Running the company has been an amazing experience so far with some great lessons along the way – here are my ‘top six’.

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The intern: five things I've learned in my first month at Thwaites

Starting a new job is never easy. Knowing you’ll be the most junior staff member is even more daunting. Cap that off with a suffocating dose of imposter syndrome and you’ve got the trifecta of modern-day anxiety.

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