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The ethical communication of research in PR

The ethical communication of research in PR

Director of Client Services at Thwaites Communications, Helen Desmond, reflects on the power of research in communications, and why all communications professionals have a duty to use it ethically.

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communications data ethics open data research trust

Why you must always proofread EVERYTHING

Poor proofreading can impact your credibility

Careless copy can impact your organisation’s credibility. Even the very best of us make mistakes, which is why you need a foolproof procedure in place. Here are our five golden rules for proofreading.

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co creation communications communications skills credibility reputation

Implementing AI: convincing your users that artificial intelligence can be trusted

A child meeting a robot

AI has the potential to increase efficiency while reducing costs. Here we share four pieces of advice for companies that are innovating with AI, but are facing issues of trust along the way.

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algorithm artificial intelligence CDR communications Corporate Digital Responsibility data trust
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